World's Longest Toilet Queue
The World’s Longest Toilet Queue was a mass mobilization event that encouraged people to make a stand for sanitation on World Water Day. The initiative asked people to create toilet queues around the world to highlight the lack of basic sanitation rights for people in developing countries and join a virtual queue online.
80 countries participated, joining some 100,000 people around the world in places like Delhi, Johannesburg and Washington, DC, including: 30,000 people across Nepal, 30,000 children in Nigeria, and one queue of 1,500 people in Bhopal, India.
The campaign earned global media coverage in numerous publications both online and off and broke a Guinness World Record.
CLIENT:
UN-WATER
AGENCY:
FREELANCE
DATE:
2009
ROLE:
CONCEPT
PRESS:
REUTERS
