Transformers: Rethink The Past
Creatives from across Viacom where selected to form a Creative Fellowship program to help with The Viacom Marketing Council’s priorities. For the 2017 summer release of Transformer: The Last Knight, we developed 3 campaign directions and numerous buzz-worthy tactics, including: Rethink The Past - a campaign that borrows from the plot by altering historical moments throughout time to tease out that the Transformers are the real reason for the events in our history.
CLIENT:
PARMOUNT
AGENCY:
VIACOM, MARKETING COUNCIL
ROLE:
CONCEPT DEVELOPMENT
PRESS:
COLLIDER
