AirBnB Turtle Lair
Nickelodeon brought its content to life in the real world by building the Turtle Lair from TMNT2 at a secret location in Manhattan and listing it on Airbnb for fans to book.
By using the AirBnB platform for native advertising, Nickelodeon create an experiential touchpoint that offered fans an exclusive, unforgettable, and authentically Turtle experience.
Results: 3k+ Airbnb Users saved to their Wish List, 1st Room Block booked within 45 MINUTES of secret release (before press), 2nd Room Block booked within 30 MINUTES of release, 3rd Room Block booked within 2 MINUTES of release, 4M+ IMPRESSIONS with press-related social posts under #TurtleLair
CLIENT:
NICKELODEON
AGENCY:
VIACOM LABS
ROLE:
CD + CONCEPT DEVELOPMENT
PRESS:
BUSINESS INSIDER
THRILLEST
MASHABLE
DOMAIN
HYPEBEAST
HIGH SNOBIETY
MENTAL FLOSS
DAILY MAIL
SLASH FILM
THE LUXURY SPOT
CURBED
