The Attention Experience
With new distractions every minute, getting the attention of consumers is more complicated than ever. If attention is finite — and stimulation unrelenting — how does anything break through, much less get someone to care? How do media companies, brand builders and content creators successfully navigate the most complex economy of attention in history to drive real engagement?
To address these questions, Scratch conducted a series of studies and released their findings at The Attention Experience: an interactive, multi-sensory exhibit at Viacom’s Times Square headquarters.
CLIENT:
VIACOM
AGENCY:
SCRATCH
DATE:
2014
ROLE:
CONCEPT DEVELOPMENT + EXPERIENTIAL DESIGN
PRESS:
FAST COMPANY
