Pepsi Grammys Halftime Show

To create buzz leading up to Pepsi's big Halftime show at Super Bowl XLVIII, Pepsi brought halftime everywhere in America with a series of activations that inserted a literal break, halfway through everyday moments leading up to the big game.

As part of this campaign, Scratch brought halftime to the 56th GRAMMYs with The Pepsi GRAMMYs Halftime Show: a "flip of the script" tribute to the music industry from football’s all-stars. Airing one time only in the middle of the awards show, this spot features some of the NFL's greatest players: Deion Sanders, Terry Bradshaw, Shannon Sharpe, and coach Mike Ditka in a display of musical one-upsmanship.

Cameos Include: Juicy J, Wale, Cassadee Pope, Nick Mangold, Matthew Stafford, Michael Oher, Torrey Smith, Mark Ballas, Prince Royce, and Jhené Aiko.

CLIENT:
PEPSI

AGENCY:
SCRATCH

ROLE:
ACD + COPYWRITER

PRESS:
ADWEEK